3-Video UGC Campaign: Meela.ai Caregiver Series

Meela.ai is an AI companion app designed to reduce loneliness for older adults. They needed a UGC campaign that would reach caregivers and adult children of aging parents on Instagram, positioning the app as a practical, emotionally resonant solution.

Scripted all 3 videos using a conversational, testimonial-style framework designed to feel authentic rather than scripted

Cast and directed real caregiver talent to ensure the content resonated with the 50+ audience and their families

Shot in natural home settings to reinforce the everyday, relatable tone the brand needed

Edited all 3 videos in CapCut, optimizing pacing and captions for Instagram feed and Stories

The campaign is currently running as a paid Instagram partnership for Meela.ai. The videos were designed to perform as ads from day one, not repurposed organic content. Every creative decision (script structure, casting, setting, pacing) was made with paid distribution in mind.

This wasn't a single video. It was a full campaign: multiple scripts, coordinated talent, and a cohesive visual and narrative thread across all 3 pieces. It shows I can think beyond one deliverable and build a content system that works together.