I developed a self-initiated packaging identity for IRIYA, built around Home and Pro product lines. This first stage establishes the visual foundation through the wordmark, symbol, typography, color palette, and initial brand applications, creating a system that can extend consistently across physical touchpoints.

I translated the IRIYA identity into a scalable packaging system covering different box formats and product applications. The layouts were structured around repeatable proportions and information placement, while light and dark versions allow the same identity to adapt to different packaging presentations without creating separate visual systems.

I extended the IRIYA packaging system into labels, size markings, hang tags, and flexible product packaging. The same typography, symbol, and color structure keep different formats connected as one product family while allowing the information hierarchy to remain clear at smaller physical sizes.

Brand And Website For A New Business