Funding Next-Generation Defense Technologies

Protego Ventures approached Brandinglab seeking a sophisticated digital presence that would establish their authority in the specialised defence technology venture capital space. As an Israel-based fund investing in early-growth companies driving innovation in critical areas of defence technology, Protego needed a website that would communicate trust, expertise, and strategic vision to both startups and investors.

Protego Ventures operates in a high-stakes intersection of venture capital and defence technology. Their digital presence needed to:

Project authority and expertise in a specialised investment sector

Communicate complex value propositions to multiple stakeholders

Balance technological sophistication with accessibility

Highlight their unique position at the forefront of defence innovation

Reflect the gravity and importance of their work in global security

After analysing Protego's unique market position and target audiences, we developed a design and content strategy that would elevate their digital presence through:

We created a visual design system characterised by:

Refined Colour Palette: A neutral beige base with black accents for the primary interface, complemented by strategic use of bright orange for calls-to-action and interactive elements

Military-Inspired Visual Language: Monochromatic photography of defence technology and personnel, creating a serious tone appropriate for the sector

Minimalist Navigation: Clean, uncluttered navigation emphasising key sections: Home, About Us, Our Team, Portfolio, Media, and Contact

Working closely with Protego's team, we crafted messaging that highlights their three core strengths:

Unparalleled Access to Defence Priorities: Emphasising their exclusive partnerships across Israel, the United States, and allied nations

Global Network: Showcasing how their expert team guides companies through critical growth stages while navigating complex regulations

Privileged Access to Innovation: Highlighting their deep ties across Israel's dynamic defence ecosystem and ability to identify revolutionary technologies

The site structure was carefully organised to guide different stakeholders through relevant information:

Investment Focus Area Showcase: Clear presentation of their investment priorities in AI & Machine Learning, Sensors, Drones, and UAVS

Israel-Centric Positioning: Strategic content highlighting Israel's unique position in defence innovation, "driven by ingenuity" and "forced by necessity"

Mission-Driven Narrative: Centred around supporting innovative companies while contributing to advancements in defence and security

Leveraging Webflow's capabilities, we delivered:

Distinctive Interactive Elements: Custom vertical indicators, subtle animations, and hover states that enhance user experience

Responsive Design: Perfect adaptation across all devices while maintaining the sophisticated aesthetic

Performance Optimisation: Lightning-fast load times are essential for a professional investment firm

Content Management System: Easy-to-update portfolio and media sections allowing the Protego team to showcase new investments

Several key design decisions elevated the Protego Ventures website:

We utilised a contemporary sans-serif typeface with distinctive character, balancing authority with approachability while ensuring excellent readability.

Carefully selected imagery of defence technology, including drones and military personnel, creates an immersive experience that immediately communicates Protego's sector focus.

Generous white space throughout the design creates a premium feel, allowing content to breathe and essential calls to action to stand out.

Custom vertical scrollbars and indicators with orange accents create a unique navigation experience that feels precision-engineered—mirroring the high-tech defense companies in Protego's portfolio.

Platform: Webflow

Design Elements: Custom animations, interactive indicators, responsive design

Typography: Contemporary sans-serif for clarity and authority

Colour System: Neutral beige/black foundation with strategic orange accents

Photography: Curated defence technology and personnel imagery