Rebranding Juanito's Tacos

Juanito’s Tacos is more than just a food truck, it’s a culinary experience born out of a deep-rooted passion for food and hospitality. Initially hesitant to leave a stable job, Juan was inspired by the overwhelming demand and enthusiasm from his community. With a commitment to quality and a desire to create memorable experiences, Juan strives to bring his unique flavors to as many people as possible.

Our vision for Juanito’s Tacos extends beyond the wheels of our food trucks. We envision a vibrant, welcoming ambiance where people from all walks of life can come together to share great food and create lasting memories. Juanito's Tacos aims to become a cornerstone of the community, a place where everyone feels at home.

The rebranding of Juanito’s Tacos aims to refresh the brand’s visual identity, making it more modern, cohesive, and reflective of the company’s values and vision. The new branding centers around simplicity, readability, and versatility while maintaining a unique and memorable presence.

The New Logo

The new logo is the cornerstone of Juanito’s Tacos’ rebranding effort. It features specific shapes for the lemon and fire icons, symbolizing the freshness and zestful flavor of the tacos. 

A unified typographic system has been developed to ensure consistency and readability across all touchpoints. The typography includes:

Headings: Bold and impactful fonts that grab attention and convey important information clearly.

Body Text: Clear and readable fonts that ensure legibility in all applications, from menus to marketing materials.