New Balance (Spec Work)

Allen Lee

About New Balance

New Balance is a global brand known for high-quality athletic footwear and apparel, blending performance, comfort, and timeless style.

Services:

Directing
Video Editing
Videography

Deliverables:

Promotional Video
✨ The goal:
To create a 30-second spec ad showcasing the New Balance FuelCell Rebel V4.
The concept:
Inspired by New Balance's values of "We champion those who are fearlessly driven by their passions.", this spec ad is about friends coming together to film a promotional video despite their lack of experience.
💖 The outcome:
View post on Instagram
 
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Posted Dec 16, 2024

Inspired by my love for the ads from New Balance, I filmed my own featuring the New Balance FuelCell Rebel V4.

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