Empowering SMBs – Animated Explainer Video for Become

Become: Dreams Made Possible is a fintech company helping small and medium-sized businesses (SMBs) in the US and Australia secure funding. Their platform improves funding odds, unlocks better opportunities, and matches businesses with the right loan options, turning business dreams into reality.

Become wanted a modern animated explainer video that would:

Clearly communicate how their platform supports SMBs in securing loans.

Build trust and credibility in the competitive fintech market.

Serve as a marketing asset for their website, social media, and campaigns to attract new users.

Discovery & Research – Studied Become’s platform, target audience, and financial services workflow.

Storyboarding – Crafted a clear, motivational visuals to highlight the journey from business dream to funding success.

Visual Style & Design – Created modern, professional visuals with a focus on fintech aesthetics.

Animation & Motion Graphics – Developed smooth transitions and dynamic motion to engage viewers while simplifying complex processes.

Sound Design & Final Delivery – Added background music and sound effects to reinforce a professional and inspiring tone.

Explaining Fintech in Simple Terms: Needed to present financial services without overwhelming the audience.

Maintaining Viewer Engagement: Balancing information and visual storytelling for busy SMB owners.

Brand Consistency: Ensuring animation style reflects Become’s trustworthy, solution-oriented image.

Delivered a concise, visually compelling explainer video that positions Become as a trusted partner for SMB funding.

Helped improve awareness and conversion potential across website and social campaigns.

The final animation is a versatile marketing tool that conveys value within seconds.