AI-Driven GEO Strategy for ITS CNC

Increasing AI Visibility & Brand Discovery

Project Name: ITS CNC

Website: https://itscnc.com/

Industry:

(Manufacturing / CNC Machining / B2B Services)

Market Type:

Local

Main Objective:

The primary goal of this project was to improve the website’s visibility inside AI-generated answers (ChatGPT, Google AI Overviews, Gemini, etc.) and ensure the brand is referenced, trusted, and surfaced when users ask industry-related questions. Unlike traditional SEO, the focus was on Generative Engine Optimization (GEO)—making the site understandable and usable by AI systems.

To achieve AI visibility, we focused on:

Structuring content so AI tools can clearly understand products, brand context, and expertise

Expanding entity-based content (brand, products, parts, use cases)

Optimizing internal pages so AI models can pull answers from multiple URLs

Strengthening topical authority around CNC machines, parts, and related queries

Aligning SEO + GEO so AI exposure converts into branded search demand

AI Visibility Growth

Over the last few months, the website started to appear more often in AI-generated answers across platforms like ChatGPT, Google AI Overviews, and Gemini.

The AI visibility score reached 19. More people are now seeing AI answers that mention the brand, with around 1,200 views in total. The brand was mentioned 15 times by AI tools, and information was taken from 32 different pages on the website.

This shows that AI systems are starting to trust the website and use its content. Overall, the results show steady progress and a good starting point to improve AI visibility even more in the future.

This chart shows how AI visibility and mentions increased over time from September to November.

The yellow bars show how many times AI tools showed or used the brand.

The pink line shows how often the brand was mentioned by AI.

Over three months, AI visibility improved steadily, with a strong increase in November. This shows that AI systems started picking up and trusting the content more over time, leading to higher exposure and more frequent mentions.

This screenshot shows how AI tools responded to CNC-related questions. Each row represents a real user-style question asked to AI systems. The results indicate that the brand or its content was mentioned in the response.

Most of the tracked questions resulted in successful brand mentions, showing that AI systems are increasingly using the website as a reference when answering relevant CNC queries.

Overall, this data confirms that GEO optimizations helped the website appear more consistently in AI-generated answers, while also identifying specific queries where additional content or clarification is needed to improve AI inclusion.

Branded Keyword Growth

As AI visibility increased, users began searching for the brand directly.

The website now ranks for 28 branded keywords

Core brand keywords are ranking in top positions

Branded traffic share increased, indicating stronger brand recognition

This confirms a key GEO outcome:

When AI mentions a brand, users follow up with branded Google searches.

We structured the website content so AI tools can understand and reference it. As a result, Google now highlights our content in special search features, helping users see and click our brand more often even for searches that don’t rank in the top 3.

Organic Performance Support (Google Search Console)

Search Console data over the last 3 months shows:

- 239K impressions – strong visibility growth

11.1K clicks – consistent organic demand

4.6% CTR – healthy engagement

Average position: 8.1 – stable top-page presence

These results support that AI visibility and traditional organic performance are reinforcing each other, not competing.