A French tutor based in France needed a personal website that could handle multilingual content, convert visitors into students, and feel as polished as a premium education brand. The site had to include integrated booking, email capture, and a structure that worked across French and English audiences.
The Approach
Started with a content-first wireframe in Figma, mapping out the conversion flow: landing → credibility → booking. Every section was designed to move the visitor closer to scheduling a trial lesson. Built the final site in Framer with CMS for easy content updates, responsive across all devices.
Key Features
Multilingual structure — clean language switching between French and English without duplicating pages
Integrated booking flow — embedded scheduling so students can book directly from the site
Email capture — strategically placed opt-ins tied to a lead nurture sequence
Fast load times — optimized assets and Framer's built-in performance for sub-2-second loads
Conversion-focused layout — testimonials, credentials, and CTAs placed based on scroll behavior patterns
The Result
A live, conversion-focused website that the client manages independently through Framer CMS. The site serves as both a credibility piece and a lead generation engine for her tutoring practice.