I had the pleasure of creating a brand-new Christmas card collection inspired by the idea of wildlife gathering to celebrate the season. Using AI tools like Midjourney and Stable Diffusion, I produced 80 unique designs. I created the card template in Canva and Photoshop.

To pull it all together, I developed the store’s overall look and feel—helping choose the brand name, crafting a consistent color palette, and designing a logo that fit perfectly with the joyful, nature-centric theme.

On top of that, I created all of the product store images for each listing, short videos for each of the 80 cards, ideal for social media, bringing the artwork to life with playful animations using Runway, Stable Diffusion, DaVinci Resolve, and Canva. I also wrote concise product descriptions, ensuring each card was presented in a way that felt warm, inviting, and on-brand.

In the end, it was the complete package—cards, videos, brand identity, product photos, and descriptions.