ROI Driven Facebook Ad Campaign for Luxury Footwear Brand

How we scaled the Revenue on Luxury Footwear Brand via Facebook Ads

Getting Started

The Brand was already doing well but was facing difficulties in scaling the spends while maintaining the ROAS.

We took over the brand and suggested some basic changes on the website.

Then we had an overview of the whole ad account with different timeframes and finding the best performing campaigns, ad sets & ads and the reason why they were performing the best.

Strategizing the Campaigns

We created a proper funnel wise strategy for the campaigns and bifurcated certain ad sets gender wise to show specific product sets from the catalogue.

Showing precise ads to the selected targeting worked very well for us and helped us in maintaining the ROAS sing the new campaigns took off at a good pace and started bringing revenue.

Some of the ad sets lost performance with time and were quickly replaced with other ad sets with specific targeting and creatives, to keep the spending constant and scale gradually.

Result

We scaled the ad account spends by 158.9% while improving the Revenue by 246.2% and ROAS by 33.73% as compared to the previous month.