Scaling Performance Video Across Social + CTV for EDEN
Aiden Fishbein
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Posted Feb 9, 2026
Developed a scalable AI-assisted video system for EDEN's social and CTV content.
CASE STUDY – Eden Social & CTV Videos
CLIENT: EDEN – www.tryeden.com
ENGAGEMENT: Scaling Performance Video Across Social + CTV
PROBLEM:
EDEN needed to increase the volume and consistency of performance video across paid social and CTV, without the cost and friction of traditional production.
Their existing output was limited in cadence, making it difficult to test creative, scale distribution, and maintain momentum across platforms
SOLUTION:
Designed a repeatable, AI-assisted video system that allowed EDEN to publish at a high cadence across platforms while maintaining brand consistency and performance clarity.
The approach focused on:
Weekly creative output instead of one-off videos
Platform-specific formatting (vertical, square, CTV)
Fast iteration and testing rather than “perfect” single assets
DELIVERABLES:
5 short-form social videos per week (9:16, 1:1, 4:5)
Weekly CTV performance spots
AI-assisted performance videos for rapid testing and iteration
RESULTS:
Enabled sustained weekly publishing across social and CTV, supporting EDEN’s growth and ongoing performance testing.
CTV - Rockbot | My Custom Weight Loss Kit
CTV performance spot for in-location playback via Rockbot, promoting EDEN’s custom weight loss kit.
CTV - Rockbot | Weight Loss | GLP1 | Airport Fun
CTV performance spot for in-location playback via Rockbot, promoting EDEN’s GLP-1 weight loss offering.
CTV - Rockbot | Weight Loss | GLP1 | Summer Is Here
CTV performance spot for in-location playback via Rockbot, promoting EDEN’s GLP-1 weight loss offering.
CTV - Begin Your Personalized Weight Loss Journey
CTV performance spot promoting EDEN’s GLP-1 personalized weight loss program.
CTV Gummies Script
CTV performance spot, promoting EDEN’s GLP-1 gummies.
CTV Obesity
CTV performance spot addressing obesity through EDEN’s GLP-1 weight loss offering.
CTV Script
CTV performance spot using a motivational creative approach to promote EDEN’s brand.
CTV Script
CTV performance spot using a motivational creative approach to promote EDEN’s brand.
CTV Script
CTV performance spot using a motivational creative approach to promote EDEN’s brand.
CTV Script
CTV performance spot promoting access to EDEN’s GLP-1 program.
CTV Script
CTV performance spot promoting access to EDEN’s GLP-1 program.
CTV Script
CTV performance spot promoting access to EDEN’s GLP-1 program.
CTV Script
CTV performance spot promoting access to EDEN’s GLP-1 program.
Social - AMA 10 | Building Sustainable Habits
Short-form social AMA clip from EDEN’s “Ask Me Anything” series, addressing the health halo effect.
Social - AMA 5 | Easy And Balanced Meal Ideas
Short-form social AMA clip from EDEN’s “Ask Me Anything” series, sharing easy and balanced meal ideas.
Social - AMA 1 | Health Halo Effect
Short-form social AMA clip from EDEN’s “Ask Me Anything” series, addressing the health halo effect.
Social TOF | Authentically Me
Top-of-funnel short-form social video designed to build authentic brand connection.
Social TOF | Progress Looks Different For Everyone
Top-of-funnel short-form social video emphasizing inclusive, human-centered brand messaging.