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Client: EcoFresh, an organic food company committed to sustainability.
Project Overview:
EcoFresh needed a packaging redesign for their organic food products to align with their brand values of sustainability and eco-friendliness. They sought a packaging designer to create a new design that would be visually appealing, functional, and environmentally conscious.
Deliverables:
1. Packaging Design Concepts: Developed several design concepts for EcoFresh's packaging, considering factors such as branding, product differentiation, and sustainability.
2.Prototype Development: Created prototypes of the selected design concept for testing and feedback.
3. Final Artwork:Produced final artwork files for production, including all necessary specifications and graphic elements.
4. Supplier Liaison: Coordinated with packaging suppliers to ensure the design could be effectively implemented on the chosen packaging materials.
Results:
The new packaging design successfully captured EcoFresh's brand identity and commitment to sustainability. It received positive feedback from consumers and retailers, leading to increased sales and brand loyalty.