Marketing/Lead Generation

What the heck do all the colors mean??? They are all of our different marketing channels. Email, paid ads (on multiple platforms), organic traffic (website), social media (Facebook, Instagram, LinkedIn, Youtube). Having one leads source could demolish your business the second it stops working, which is why you MUST run with multiple. Why? Well what happens when one is struggling one month.... you sit back and panic and then make irrational decisions and do an entire 180 to get things going again? It rarely works and if it does, it ends up costing you. Anyways, done with my rant here but I am posting a day late but took a screenshot of the screenshot to show this was in fact Monday morning.