A Dance Studio. A Family. #dance #dancevideo - YouTube

A dance studio practices, prepares, and delivers something that isn't flashy; it's just discipline. They hired me to bring their little studio into the light. There was very limited footage but after I interviewed them and talked with some of the students I learned they are focused more on discipline and family than competitions. This is a place to come and learn many styles so I wanted to make a commercial that emphasized that.