Maersk's supply chain platform had 20+ separate products, each designed by different teams. The result: a fragmented experience for logistics professionals.
I mapped end-to-end journeys across the full ecosystem and designed role-based dashboards that surfaced the right information for each user type. Operations managers, booking agents, and customs teams each got views tailored to their specific workflows.
Outcome: 20-30% faster task completion across 20+ unified products.
Maersk's supply chain platform had 20+ separate products, each designed by different teams. The result: a fragmented experience for logistics professionals.
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