Harmony - blockchain platform

Maksym Fursa

Web Designer
UX Designer
Web Developer
Figma
Miro
NotionAI

Overview

The Harmony.one website redesign project aimed to revamp and enhance the online presence of Harmony, a blockchain platform committed to providing a fast and secure infrastructure for decentralized applications and cryptocurrencies. The existing website was functional but needed a modern, user-friendly, and informative design to better reflect the project's innovative nature and attract a broader audience.

Challenge

The existing Harmony.one website had a somewhat outdated design, lacked intuitive navigation, and didn't effectively communicate the platform's unique features and benefits. The challenge was to create a more engaging, visually appealing, and informative website that would make it easier for users to understand Harmony's technology and ecosystem.

Solution

The solution was to embark on a comprehensive website redesign project. We started by conducting a thorough analysis of the existing website to identify its shortcomings and areas for improvement. We collaborated closely with the Harmony team to understand their goals, target audience, and branding guidelines.

Research

In the research phase, we conducted a competitive analysis to identify industry best practices, trends, and elements that would make Harmony.one stand out. We also performed user surveys and gathered feedback to understand user expectations and pain points.

Ideation

Using the insights from our research, we developed a design concept that focused on improving user experience and highlighting Harmony's core features. Our design incorporated a modern and visually appealing layout, responsive design, clear navigation, and user-friendly features. We ensured that the website aligned with Harmony's brand identity and messaging.
The redesigned Harmony.one website now boasts a sleek and modern design that effectively communicates the platform's capabilities and benefits to both developers and cryptocurrency enthusiasts. The intuitive navigation and user-friendly features contribute to a more engaging and informative online experience, aligning perfectly with Harmony's mission to make decentralized applications accessible to all. This project reflects our commitment to creating web solutions that not only meet but exceed the expectations of our clients and their target audiences.
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