Most people know they should drink more water. Most people also find it dull. The sparkling water shelf is crowded with brands that either look clinical or shout for attention with generic fruit clip-art.

The brief I gave myself: create a brand that makes the simple act of drinking water feel like a small treat, for all ages, without looking childish.

Everything in the brand follows from this line. If the brand is about making a dull habit fun, then the design has to feel cool, crisp and a little playful. The name Frost carries the same promise: cold, fresh, refreshing.

I also tied it to a familiar Hindi saying, "Ek teer se do nishan" (one arrow, two targets). Frost's version: hydration, flavor and better-for-you ingredients, three targets, one can.

Who it's for: anyone who wants more flavor than plain water offers, across ages.

The gap I saw: many sparkling water brands lean on muted, minimal design that looks more like a wellness product than something fun. Frost goes the other way: loud, chunky and confident.

Flavor choices: Lime, Watermelon, Kiwi and Peach. Each is a familiar, easy-to-love fruit, and each is a good source of vitamin C. That gave the range a simple message: refreshing taste with a nutritional story behind it

The key design problem: four flavors that look different enough to tell apart in half a second but similar enough to read as one family.

My solution: keep the logo, layout and cut-out outline motif identical on every can. Change only the background color and the fruit illustrati

Legibility vs. personality. Tight, overlapping letters give the wordmark a lot of character, but they push readability. At small sizes the “R” can read like an “A,” so I’d test the logo at small sizes before finalizing.

Color separation matters. Lime and Kiwi, and Watermelon and Peach, sit close on the color wheel. Texture and shade differences had to do the work.

What I’d test next: shelf recognition, flavor-selection speed and repeat purcha