Lead Magnet Copywriting for a Website & Digital Agency
Jennifer Lancaster
Copywriter
Microsoft Word
Simply Digital
For a local website agency, I wrote the copy for the Landing Page to convince website browsers that they must sign up for '5 Simple Steps to Secure Your Website'. Researched the latest big cyber breaches and the many downsides to being hacked.
I then wrote the report, based both on my 12 years' experience with managing WordPress sites and research of best practices suggested by Australian Cyber Security magazine.
Also found an accompanying image, designed the e-cover, and wrote a new sales page for their cyber security report service.