Art direction for PSC internal political campaign.

Carlos Franco Rodriguez

Art Director
Graphic Designer
Content Creator
‘Ara Toca Catalunya’ was the whole concept behind the 15th congress of the socialist party of Catalonia in 2024. Empowering the ideas that remains behind the historical background of the socialist guild in the remarkable land of Catalonia. Alongside the naming and the creation of a whole graphic universe we explored through a single symbol like an arrow the direction towards progress which has a notable graphic coherence.
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