Cheerios – “Today’s Forecast” Meta Ad
Rebecca Noles
1 collaborator
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Posted Aug 4, 2025
Scripted, edited, and helped concept this cheerful 10s vertical ad for Cheerios, built for Meta to drive quick engagement and brand recall.
Likes
1
Views
6
Timeline
Nov 21, 2024 - Ongoing
Clients
General Mills
Collaborators
Cheerios – “Today’s Forecast” Meta Ad Series
This short-form video series was created for General Mills’ Cheerios brand in partnership with the in-house Meta creative team. I collaborated with both teams to develop cheerful, high-performing vertical videos designed to stop the scroll and boost engagement.
My Role
Concept development and creative strategy
Scriptwriting
Collaboration with Meta + General Mills brand teams
Video editing and motion graphics
Sound design and music selection
Platform optimization for Meta (Reels, Feed, Stories)
Project Highlights
9:16 vertical format
6–15 second cutdowns
Series of mobile-first spots for Meta platforms
Warm, brand-right visuals and upbeat tone
Tools Used
Adobe Premiere Pro
After Effects
Google Docs / Figma (for collaboration)