This short-form video series was created for General Mills’ Cheerios brand in partnership with the in-house Meta creative team. I collaborated with both teams to develop cheerful, high-performing vertical videos designed to stop the scroll and boost engagement.

Concept development and creative strategy

Scriptwriting

Collaboration with Meta + General Mills brand teams

Video editing and motion graphics

Sound design and music selection

Platform optimization for Meta (Reels, Feed, Stories)

9:16 vertical format

6–15 second cutdowns

Series of mobile-first spots for Meta platforms

Warm, brand-right visuals and upbeat tone

Adobe Premiere Pro

After Effects

Google Docs / Figma (for collaboration)