Cheerios – “Today’s Forecast” Meta Ad
Rebecca Noles
1 collaborator
Cheerios – “Today’s Forecast” Meta Ad Series
This short-form video series was created for General Mills’ Cheerios brand in partnership with the in-house Meta creative team. I collaborated with both teams to develop cheerful, high-performing vertical videos designed to stop the scroll and boost engagement.
My Role
Concept development and creative strategy
Scriptwriting
Collaboration with Meta + General Mills brand teams
Video editing and motion graphics
Sound design and music selection
Platform optimization for Meta (Reels, Feed, Stories)
Project Highlights
9:16 vertical format
6–15 second cutdowns
Series of mobile-first spots for Meta platforms
Warm, brand-right visuals and upbeat tone
Tools Used
Adobe Premiere Pro
After Effects
Google Docs / Figma (for collaboration)
Like this project
Posted Aug 4, 2025
Scripted, edited, and helped concept this cheerful 10s vertical ad for Cheerios, built for Meta to drive quick engagement and brand recall.
Likes
1
Views
5
Timeline
Nov 21, 2024 - Ongoing
Clients
General Mills
Collaborators
