DIGITAL CAMPAIGNS.
Lucien Garcia
Creative Director
Photo Editor
Photographer
Adobe Photoshop
Procreate
Nike
AIR MAX DAY 2023.
Introducing the Nike Airmax 2023 Digital Campaign: A visual extravaganza that breathes life into the world of maximalism, paying homage to the iconic Air Max 1 '86 OG Big Bubble release. As the mastermind behind the Visual Direction, we embarked on a creative journey that pushed boundaries and shattered expectations. Through my lens, I captured the essence of the Airmax, transforming it into an immersive experience where boldness meets innovation, and style knows no limits. Witness the power of self-expression and unleash your limitless potential as we celebrate the iconic Air Max 1 and its enduring legacy. Prepare to be captivated as we redefine what it means to be a part of the Airmax movement.
EK is a very big Graffiti artist / Clothing Brand Owner who owns a shop in Brooklyn NY, & was this years Muse for the arrival of the AirMax 86 OG "Big Bubble"
In Collaboration with UP NYC & NIKE INC. I was given the opportunity to create this years GIFT FOR PURCHASE ITEM which was an original Image by me turned into poster using Adobe Photoshop.
AIR FORCE 1 "Bronx Origins"
Introducing the Air Force 1 "Bronx Origins" Campaign: A groundbreaking tribute to the rich tapestry of hip hop culture and the iconic Air Force 1. As the visionary behind the creative direction, I embarked on a journey to narrate the story of 50 years of hip hop and 40 years of the Air Force 1. Through meticulous attention to detail and a deep understanding of the culture's roots, I crafted a visual narrative that seamlessly weaves together the essence of both worlds. From the streets of the Bronx to global stages, join us as we honor the pioneers and influencers who have shaped the hip hop movement. Immerse yourself in the timeless legacy of the Air Force 1 as we celebrate its profound impact on music, fashion, and self-expression. Step into a world where style and storytelling collide, and let the Air Force 1 "Bronx Origins" Campaign be your guide into the heart of hip hop history.
