Client: Dra. Hanoi

This project tackled the sensitive topic of menstrual dysphoria for social media, collaborating with Dra. Hanoi. The aim was to create a visually engaging Reel that uses a metaphor to connect with women experiencing symptoms, briefly explain the condition, and encourage them to seek professional consultation with the doctor. We combined creative editing, AI assistance, and original AI-generated music to present the topic with care and lead towards a clear call to action.

Project Objective: The primary objective was to develop a short video Reel designed to resonate with women potentially experiencing menstrual dysphoria. Using a sea-tiger-peace metaphor and a concise explanation, the Reel aimed to validate their experience and motivate them to schedule a consultation with Dra. Hanoi if they felt overwhelmed or needed support.

Concept & Collaboration: It started with my initial artistic concept (sea-tiger-peace metaphor), which we then shaped together. Working closely with Dra. Hanoi was key to ensuring medical accuracy while defining the core message and the final call to action for the quick Reel format.

Visual Narrative & Prompting: Using photos of Dra. Hanoi as reference, we established the core visual narrative reflecting the metaphor. This concept guided the AI prompt creation for asset generation.

AI Generation & Editing (CapCut): AI tools like Hailuo and Kling Ai were used to generate video sequences based on detailed prompts reflecting the sea-tiger-peace concept. These AI-generated assets were then edited and sequenced in CapCut, focusing on a dynamic pace. We added clear text overlays clarifying the metaphor, the original AI music created with Suno, CapCut effects, and a concluding call to action encouraging viewers to seek consultation.

Final Touches & Delivery: Dra. Hanoi reviewed the draft, and after incorporating feedback together, we finalized the MP4 file, ready for social media.

CapCut

Hailuo

Kling Ai

Suno

Gemini

Conceptual Development

Video Editing (Social Media Focus)

AI-Assisted Content Creation

AI Music Generation

Motion Graphics (Basic - via CapCut)

Health Communication Adaptation

Call to Action (CTA) Integration

Client Collaboration

The collaboration resulted in content designed to offer understanding and encourage proactive health steps.