Fevicryl Pastel Colors - Key Visual Identity

To celebrate the launch of Fevicryl’s new Pastel Acrylic Colours, we created a dreamy animated giveaway campaign that transformed the product into a whimsical, pastel-inspired world. The animation was crafted to appeal to DIY lovers, artists, and crafters — evoking a sense of curiosity, creativity, and calm.

The idea was simple: “What if the pastels came from another world?” We visualized a landscape made entirely of pastel textures — from cotton-candy skies to velvet fields — where each bottle of Fevicryl pastel colour was born. This dreamy world became the stage for our giveaway announcement.

Here's the final magiccccc!