Retail End Cap Explainer

Stephen Lehman

This video increased sales by 80%!

This video was created as a pilot of a new end-cap installation at several large RV stores across the country. The goal was to get browsing customers to stop and learn more about how the Camp Champ product worked so they could confidently make a purchase and know what to do the second they got it back in their RV.
This video was created with a mixture of footage filmed on location and then supplemented with stock footage.
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Posted May 20, 2024

Brainstormed strategy and then came up with the outline of the script. I sourced all stock footage, filmed on location, editing and animation.

YouTube Editing for Tula's Endless Summer
YouTube Editing for Tula's Endless Summer

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