Off the Sofa: Atmospheric Branding

Off the Sofa: Atmospheric Branding & Visual Storytelling

A sensory-focused digital ecosystem for Off the Sofa, a Lebanese home fragrance brand. This project centers on "Visual Synesthesia"—the art of making scent tangible through light and motion. It features a multi-post campaign including a high-contrast transition reel (from urban chaos to domestic stillness) and a curated architectural carousel. The project demonstrates a masterclass in mood-shifting cinematography and the use of AI to visualize "invisible" brand elements like scent and atmosphere.