Doumdoum is an Algerian baby

Doumdoum is an Algerian baby care brand offering a range of gentle, locally-made products: moisturizing lotions, diaper creams, liniments, cleansing gels, cradle cap balms, SPF 50 sunscreen, and gift sets all formulated with natural ingredients and positioned as safe, soft, and reassuring for parents. The project involved designing and building a Shopify e-commerce store that reflects the brand's warm, tender identity while delivering a seamless shopping experience.

The design language is deliberately soft and playful with rounded visuals, and a tone that speaks directly to parents with empathy and care. The site features a full product catalog, a parenting blog (Actualités), a store locator page (Points de Vente), and an active multi-channel social presence (Instagram, TikTok, Facebook, YouTube).

Deliverables: Shopify theme design & build, product catalog setup, blog integration, store locator page, social media links, SEO metadata, brand identity integration.