SaaS Bug Audit & Conversion Lift

Discretemicros

Discretemicros

Case Study: SaaS Bug Audit & Conversion Lift

A mid‑stage SaaS startup was experiencing user drop‑offs during onboarding and inconsistent performance across mobile devices. Their team suspected bugs but lacked a structured QA process.

Challenges

Onboarding flow had hidden bugs causing 15–20% of users to abandon sign‑up.
Cross‑device reliability issues (Android vs iOS rendering differences).
No CI/CD‑ready QA automation, meaning manual testing slowed releases.

Approach

Bug Audit: Ran edge‑case tests across web and mobile, documenting issues with screenshots and workflow diagrams.
Conversion Lift Analysis: Mapped bugs directly to drop‑off points in the funnel.
Automation Setup: Integrated CI/CD‑ready QA scripts to catch regressions before deployment.
Founder‑friendly Reporting: Delivered a clear, visual report (not just technical logs) so leadership could act quickly.

Outcomes

Bug Reduction: 30+ critical bugs identified and resolved.
Conversion Lift: Onboarding completion rate improved by 22%.
Cross‑Device Reliability: Consistent performance across iOS, Android, and desktop.
CI/CD Integration: Automated QA reduced release cycle time by 40%.
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Posted Nov 30, 2025

Conducted a bug audit and improved conversion for a SaaS startup.