Black Friday Video Ad for Social Media

FinePaws — Black Friday Social Media Video

Client: FinePaws (Germany) Industry: Pet Supplies Project: Black Friday Video Ad for Social Media

Overview FinePaws, a German pet shop brand, reached out just before Black Friday needing a quick-turnaround video ad to promote their seasonal sale — 50% off everything, plus free gifts and free shipping on orders over €50. They wanted something fun, eye-catching, and perfectly aligned with their brand colors and tone.

The Challenge The client didn’t have a fixed concept or reference video — just a goal: “make it cool and trust your creativity.” The piece had to instantly grab attention on TikTok and Meta, communicate all sale details, and fit their playful pet theme, all within a short social clip.

My Approach I explored multiple creative directions featuring dogs to match their audience’s emotions and humor. After testing several variations, we landed on a dynamic cut featuring a mischievous dog clip that instantly hooked viewers. I handled everything — from concept and scripting to visual design, motion timing, and bilingual text overlays (German + English). The video followed FinePaws’ existing color palette and e-commerce tone while adding engaging transitions and sound effects to boost attention in the first seconds.

Results ✅ Delivered two final versions: one fully in German, one bilingual (EN + DE) ✅ Completed the project within 3 days despite tight deadlines ✅ Client rated the experience 5⭐ across communication, quality, and value ✅ The video was used for FinePaws’ TikTok and Meta holiday campaigns

“Everything was perfect.”