The design I developed for Qualitá

The design I developed for Qualitá Nachos was recognized as the best packaging design of the year at the leading event in the Private Brands sector. This achievement highlights my ability to create visual solutions that balance aesthetics, functionality, and consumer impact, reinforcing the brand's positioning in retail.

It was a great honor to design the award-winning layout, and I hope many more awards will follow.

Since 2023, I have been part of the Private Brands team at Pande, a leading design and branding agency in Latin America. I work directly on the development of the visual identity for Qualitá, an exclusive brand of the Pão de Açúcar retail chain, collaborating closely with the coordination and creative direction teams. My experience ranges from concept creation to the implementation of packaging across various categories, including food, beverages, personal care, and cleaning products. Throughout this process, I have expanded my knowledge of the private label universe, developing a 360° perspective by working across multiple categories and understanding their specificities.

Qualitá's visual identity was redesigned by Pande, and my role has been essential in implementing this new design across all categories in the portfolio.

My role includes: • Strategic selection of images and illustrations to maximize the perceived quality of products. • Application of the visual identity, ensuring consistency and impact on store shelves. • Development of graphic solutions aligned with the brand's positioning.