I was responsible for leading research for the ARRIVAL Van end-to-end experience including. I take a mixed-methods approach including: usability & concept testing, in-depth interviews, ethnography, surveys.
Our approach was to take the principals and methods of traditional UX research and apply them to the automotive industry, inviting drivers to experience the Arrival Van to influence design iterations moving forward.
"User experience research is all about advocating for understanding our users, whether that be a driver for the van, whether that be a mechanic who's repairing the vehicle, we need to understand and fulfil their needs."
2021
