What started as a simple character sketch became an entire visual world.
For this challenge, I designed an original mascot with its own personality, custom wordmark, signature color palette, and a complete identity system that stays consistent across posters, stickers, packaging, and social media.
The goal wasn't just to create a cute character—it was to build a mascot that feels like it belongs to a real brand and can live across endless applications without losing its identity.
Hello, meet my Character name is [BOLI].
What started as a simple character sketch became an entire visual world.
For this challenge, I designed an original ...