Eblast Design & Optimization

Project Description:

As the primary architect of our biweekly Eblast campaign for a promotional products company, I led the design, product selection, and audience expansion efforts. By implementing data-driven strategies and transitioning to a biweekly schedule, we achieved a significant 20% increase in views and inquiries, signaling the effectiveness of our revamped approach.

Key Responsibilities:

• Designed and curated engaging Eblasts to showcase products and promotions.
• Expanded email list through targeted outreach and networking.
• Analyzed performance metrics to refine campaign strategy.
• Transitioned from weekly to biweekly Eblasts for enhanced impact.

Achievements:

• 20% Increase in Views and Inquiries: Our optimized Eblast strategy led to a notable uptick in engagement and inquiries, underscoring the success of our data-driven approach.

Conclusion:

Through strategic optimization and a shift to biweekly communications, our Eblast campaign achieved tangible results, driving increased interest and engagement with our promotional products.