Eblast Design & Optimization
Trinity Beasley
Project Description:
As the primary architect of our biweekly Eblast campaign for a promotional products company, I led the design, product selection, and audience expansion efforts. By implementing data-driven strategies and transitioning to a biweekly schedule, we achieved a significant 20% increase in views and inquiries, signaling the effectiveness of our revamped approach.
Key Responsibilities:
Designed and curated engaging Eblasts to showcase products and promotions.
Expanded email list through targeted outreach and networking.
Analyzed performance metrics to refine campaign strategy.
Transitioned from weekly to biweekly Eblasts for enhanced impact.
Achievements:
20% Increase in Views and Inquiries: Our optimized Eblast strategy led to a notable uptick in engagement and inquiries, underscoring the success of our data-driven approach.
Conclusion:
Through strategic optimization and a shift to biweekly communications, our Eblast campaign achieved tangible results, driving increased interest and engagement with our promotional products.
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Posted Apr 19, 2024
Led biweekly Eblast campaign for promo products, resulting in 20% more views and inquiries. Designed, analyzed, and optimized for success.
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