Nike Spec Ad: The Elements

This Nike spec ad was born from a simple idea of me liking the concept Elementums. THE ELEMENTS is a concept built around the four elements — Water, Wind, Earth, and Fire, each representing a different force we face and grow through. I wanted the visuals to feel raw and real, like Nike's own energy: bold, cinematic, and driven. The process started with imagining how each element would shape movement, mindset, and style, eventually blending that into a visual story that ends with a single line 'Born from every element."