Driving App Downloads For Web3 Game

Andrius Preišegolavičius

Performance Marketing Specialist
Facebook Ads
Google Ads
Instagram Ads
Knights of Cathena offers intense PvP battles for Cathena Gold ($CGO). The game is based on climbing ranks, collecting NFT weapons and equipment to strengthen fighters, or becoming a lord and ruling a noble house.
Launched Google Mobile App Ads which generated 15K downloads just in 3-months. The CPC was as low as $0.10 and the cost-per-registration went up only to $0.30 resulting in a high user base with reduced costs.
Launched a Facebook Ad campaign that got 7K downloads just in 3-months. The CPC maintained at a steady $0.30 and cost-per-registration averaged $0.60.
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