At Hollywood Channel — the leading movie and entertainment T...

At Hollywood Channel — the leading movie and entertainment TV channel in Portugal, produced through a Portuguese–Spanish media joint venture — I coordinated content production and shaped the narrative direction for several prime-time shows. One of the formats I developed and hosted connected directly with the American majors, highlighting new releases, exclusive premieres, and industry trends.

I created the scripts, structured the storytelling, defined the brand tone, and oversaw the full production process to ensure consistency, impact, and high audience engagement. This role allowed me to merge brand narrative creation with entertainment strategy, delivering content that consistently led national ratings while strengthening the channel’s identity and viewer loyalty.