Creating a Sustainable Brand: NON-ZERO-SUM

NON-ZERO-SUM is a genderless brand dedicated to creating products entirely from pre-consumer waste in the fashion industry. Each piece produced diverts approximately half a kilogram of textile waste from landfills, embodying a zero-waste creation and production ethos.

Over the past five years, the brand has transformed tons of fashion industry scraps and discards into clothing using a unique technique called ReRoll (term coined by Zero Waste Daniel).

This innovative approach not only rethinks the manufacturing process but also supports the reduction of textile pollution and promotes fair labor practices.



Key Principles of NON-ZERO-SUM:

• Value All Resources: Materials, people, energy, time, and imagination are all precious.
• Smart Design: Effective design makes use of all available resources, offers functional solutions to customers, and generates no waste.
• Zero Waste Production: No clothing production waste should end up in landfills.
• Reuse Over New Creation: Reusing wasted materials is preferable to creating new ones.
• Transparency for Customers: Customers have the right to know how their clothes are made.
• Fair Wages: Every worker deserves fair compensation.
• Accountability and Transparency: The brand commits to promoting truthful narratives and holding itself accountable for transparent practices.
• Time and Convenience: Doing things the right way takes time, but it can be made easy and convenient.