Welcome Emails for Mochi Melt: A Strategic Design Overhaul

Mochi Melt, a bold and playful wellness brand, brought me on to elevate their welcome series automation — not just visually, but strategically.

The original flow lacked brand personality and wasn’t optimized to guide subscribers toward action. I reimagined the entire experience, creating a more engaging and high-converting email journey. From the first impression to the final call-to-action, every element was rebuilt with intention.

I focused on improving the design flow to make reading feel effortless and natural. Each email was infused with stronger branding — from voice and visuals to the emotional cues that build trust and desire. CTAs were made clearer and more compelling, placed strategically to boost click-throughs without feeling pushy. The email cadence and structure were also adjusted to nurture new subscribers in a way that feels human, fun, and true to the Mochi Melt identity.

The result? A welcome series that now feels aligned, bold, and scroll-worthy — with sharper messaging, stronger brand presence, and a design that converts curiosity into action.

Behind the Build: This project began with a discovery call where I got to know Mochi Melt’s playful, confident brand voice and bold visual identity. From there, I audited the existing welcome flow, identified gaps in branding and structure, and proposed a new approach. Once approved, I redesigned each email to enhance visual flow, align with the brand’s tone, and drive stronger engagement. The result is a cohesive, high-converting series that feels fun, fresh, and unmistakably Mochi Melt.