Comprehensive Content Briefs for Freelance Writers

The best content briefs are more than outlines.

They help writers stay focused, yes, but they also streamline the writing process, lay out expectations upfront, and reduce the number of revisions needed.

For my clients, I use a comprehensive content brief template to assign articles. Every brand and content team has different needs, but here are some essential fields I recommend for all articles:

H1/Title

Keyword

Category

Image Requirements

Structural Outline (including suggestions for H2s, H3s, FAQs, etc.)

Word Count Range

Internal Link Reocmmendations

Resources

For Treehugger and Cats.com, I have produced hundreds of thoroughly researched, clearly written content briefs that led to:

high-performing articles

confident writers who have all the information they need to complete their assignment

Let's work together! 🌼