The holiday season newsletter campaign for Sawdust and Embers aimed to promote their handcrafted scented candles as the perfect holiday gifts. The newsletters featured visually appealing designs showcasing seasonal collections, exclusive discounts, and gift bundle options. Emphasizing the brand’s unique artisan craftsmanship and warmth, the content resonated with the festive spirit, driving customer engagement. Call-to-action elements, such as "Shop Now" and "Explore Holiday Gifts," were strategically placed to increase clicks and conversions, helping the store achieve greater visibility and holiday sales.