Three launch films for the Meta x Ray-Ban smart glasses, created while freelancing with Builders Club. Each film focuses on one part of the product story: the in-lens display, the transition lenses, and the form factor itself. I handled the 3D design and animation across the series.

Keep things clean and minimal so the product and its gesture based AI features could do the talking. No busy environments, no distractions, just the glasses, the light, and the features that make them different.

Smart glasses are one of the most exciting spaces in tech right now, and the challenge is that the most important features are the hardest to see. A display inside a lens or a lens changing tint happens in a small space on a small object. So every camera move, every reveal and every lighting change had to lead the eye straight to the feature, and then get out of the way.

The result is tight, refined product animation where every move serves the product.

Showing what the wearer sees, and how the display lives inside the lens without changing the look of the glasses.

Bringing the lens tint change to life, so a subtle material shift reads clearly on screen.

A closer look at the glasses and the Meta Neural Band, the wristband that controls them with hand gestures, and the details that make the whole system feel like Ray-Ban first and tech second.

Role: 3D design and animation Studio: Builders Club Client: Meta x Ray-Ban