Awhile ago I created illustrations fpr the website we designed in ZAJNO and built for b0x, a startup that specializes in decentralized margin trading. The key element here is a protocol developed by the guys that powers decentralized margin trading and can be built into any exchange. Basically, that’s a technology that allows safer lending, cheaper trading and more liquidity.

As b0x is a business that takes some pretty complex financial instruments, and makes them more accessible, their website was to play a key role in helping to break down the barriers to understanding their product.

Besides, b0x didn’t just want a nice storytelling, illustrative website, they also wanted a significant dose of wow-factor. As a result, we ended up with a truly storytelling website, united by a single theme, telling a compelling visual story using animation.

Here are some early versions of the site style that were not approved. I'm always prepared for such situations and ready to offer an alternative solution. As you can see, the second, unapproved version of the first website screen is quite similar in structure and main idea to the final version. It often works good to change the style, not the full concept.