Andrae Maßanzüge stands for handcrafted quality and timeless elegance—reinterpreted for a younger, style-conscious clientele. The website needed to reflect this unique blend of heritage and modernity from the first interaction.
Positioning a New Player in a Traditional Market
The challenge was to establish Andrae as a credible, premium tailoring brand in a field dominated by long-established names. The site had to communicate exclusivity, trust, and personal service - without feeling outdated or overly traditional.
Emotion at First Glance
Large-format visuals and a cinematic hero video immediately immerse visitors in the brand’s world. The suits take center stage, framed by a clear text hierarchy that guides users without distraction.