UX-Research for a Sustainable Travel App
Catalina S. Jimenez
As part of my UX studies, I conducted UX research for a sustainable travel app designed to help users plan eco-friendly trips, focusing on low-impact transport, sustainable accommodations, and responsible activities. The goal was to create a user-friendly platform that encourages responsible tourism while addressing real user needs.
Process:
1️⃣ User Research & Empathy Mapping – Conducted a literature review and a survey to understand travelers’ sustainability concerns and booking habits.
2️⃣ Feature- and Competitive Analysis – Analyzed similar apps to identify strengths, gaps, and opportunities.
3️⃣ Problem Definition & Ideation – Created user scenarios, defined key user pain points and brainstormed features to enhance usability.
4️⃣ Prototyping & Usability Testing – Created interactive wireframes and tested them to refine the experience.
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Posted Feb 5, 2025
I conducted UX research by following the steps of empathizing with users, defining key challenges, ideating solutions, protoyping, and usability testing.
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