Power and Grace

Sharks are dying by the millions, but without them humans will die by the billlions. These predators provide balance and prosperity in the ocean’s biodiversity.

To me sharks represent power, beauty, individuality, might and grace, therefore, this campaign is dedicated to allowing the audience to observe sharks on their unique journeys as individuals, as they roam the blue.

The project utilises augmented reality. To interact, download the EyeJack app and use the codes below: