Revisiting one from last year: ITV's Coldwater Reddit promo.
The platform where people specifically browse to avoid ads. So the entire brief becomes: how do we make a drama trailer that doesn't break someone's scroll rhythm; silent, square-cropped, tone-first?
Our answer was to cut the logo reveal from the front and earn it at the end. Opening on atmosphere instead.
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Posted Apr 23, 2026
Revisiting one from last year: ITV's Coldwater Reddit promo.
The platform where people specifically browse to avoid ads. So the entire brief becomes: how do ...