E-commerce Google ads case study

Posted Aug 25, 2026

This project showcases a Google Ads campaign for an e-commerce store focused on driving sales and maximizing return on ad spend. The campaign was built using a combination of Shopping and Performance Max strategies, targeting high-intent users actively searching for relevant products. Product feed optimization and structured campaign setup were used to improve visibility and click quality. With a total ad spend of $1.26K, the campaign generated 408 clicks and 4.42K impressions, achieving an overall return on ad spend (ROAS) of 76.14. The focus was on optimizing product targeting, refining audience signals, and improving campaign efficiency to scale revenue while maintaining profitability. This case study highlights how a data-driven Google Ads strategy can deliver strong revenue growth for e-commerce businesses.