Swing Monkeys — rebranding
Isabel Sophia Duncan
Swing dance group "Swing Monkeys" wanted a brand and logo refresh, keeping their original logo imagery but revamping it for a more impactful, recognizable, and cross-functional update.
By keeping with the leaves and monkey but updating the logo to have simpler lines and fewer elements, the new logo is more widely applicable across formats. It can also be used in single-colour forms and as a watermark (one key element the group was looking for in this brand refresh).
Preview of branding guide
Logo as a watermark over event photos
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Posted May 9, 2021
A brand and logo refresh, keeping original logo imagery but revamping it for a more impactful, recognizable, and cross-functional update.
