Personalized Kids’ Book Subscription with PayWhirl & Klaviyo
Erick Kagai
Kid's Books Subscription Box
A custom subscription service using PayWhirl and Klaviyo
Key Functionality:
Multi-Step Form: Developed a user-friendly form to collect customer information (child's name, birthday), club selection, and subscription preferences (monthly, 6-month, 12-month).
Subscription Management: Integrated Paywhirl to manage recurring subscriptions and prepaid plans.
Age-Based Clubs: Created three distinct clubs with age-appropriate content, allowing for automatic transitions as children grow.
Klaviyo Integration: Integrated Klaviyo for email marketing, enabling targeted campaigns based on child's age and club subscription. This also involved creating of PayWhirl workflows.
Product Variant Optimization: Transitioned from individual products to a single product with variants for each club, streamlining management and utilizing variant-specific metafields.
Order Management Enhancement: Integrated Paywhirl's API to capture birthdate information in merchant notes for efficient order fulfillment and export.
Gift Subscription Functionality: Configured prepaid subscription plans for 6-month and 12-month gift options.
Enhanced Email Segmentation: Created separate Klaviyo lists for each club variant, allowing for more targeted and relevant email campaigns.
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Posted Jul 21, 2025
Built a personalized kids’ book subscription box with PayWhirl and Klaviyo—age-based clubs, gift options, and automated email flows for retention and growth.
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Timeline
Oct 10, 2024 - Dec 9, 2024
