India Index needed to solve a classic B2B marketplace challenge, connecting US buyers with Indian suppliers through a single platform. We developed a comprehensive three-part explainer video series that simplified their dual-audience value proposition and drove adoption across both market segments.

The explainer video introduced India Index's core value proposition to both audiences simultaneously. We simplified the complex B2B marketplace concept by focusing on the universal problem: inefficient global sourcing processes. This video established platform credibility and created a foundation for the targeted follow-up videos.

Our targeted video content for US buyers addressed critical sourcing challenges: supplier verification difficulties, quality control concerns, and lengthy procurement cycles. The explainer video demonstrated how India Index streamlines vendor discovery and reduces sourcing timelines with clear ROI messaging.

The supplier-focused explainer video tackled Indian manufacturers' primary export barriers: limited US market access and complex international procedures. We showcased how India Index connects suppliers directly with verified US buyers while simplifying export workflows and emphasizing growth opportunities.