The Joy of Giving

In December 2019, MAHB hired us to manage their Christmas activation campaign. As part of our deliverables, we needed to produce a viral video, for which I was assigned as the lead.

I co-produced (working alongside the project lead), wrote, directed, and edited this video. It was a significant undertaking and presented a massive challenge for me. This was the largest crew I had ever managed, with nearly 30 members to oversee.

The most considerable challenge we faced was time.

The video revolved around a Christmas surprise and had to be filmed in a single day, on the 21st of December, just days before Christmas. It needed to be uploaded to MAHB's platform on the 24th of December. I had only three days to edit, review, make amendments, refine, and publish the video.

I learned a great deal from this project, particularly in terms of team management, client communication, and streamlining my work. Feel free to check out the video below.